Tuesday, February 16, 2010

New Dinosaur Mulit-Media Experience Coming in 2011

29 October 2009: FremantleMedia Enterprises (FME), Atlantic Productions, ZOO and Geffen-Medavoy Pictures have announced today a major collaboration to create a groundbreaking new CGI franchise, Dinosaurs Resurrected [working title], which will be a global entertainment concept based on the latest, and most credible, science available. By combining state-of-the-art computer animation and visual effects with the latest research and insights from dramatic new paleontological finds, Dinosaurs Resurrected rewrites what we thought we knew about dinosaurs and reinvents them with stunning visuals in HD and 3D for a 21st century audience.

Dinosaurs Resurrected will be a genuinely 360° brand encompassing a prime-time television series (based on a returning format) for delivery in 2011 and a feature-length narrative 3D movie for theatrical release. The movie will be the first major dinosaur experience using the latest immersive 3D technology in the world, for both cinemas and IMAX. The project will include accompanying books, DVD, tie-in consumer products and educational resources as well as gaming spin-offs and live events.

Dinosaurs Resurrected brings together the specialist expertise of four companies. FME is one of the world’s leading licensing, distribution and home entertainment companies responsible for launching some of the best-known entertainment brands including recent global phenomenon The Adventures of Merlin, a Shine Production for the BBC. Selling to over 180 countries, FME has co-invested in the series, with the programme featuring spectacular CGI from Oscar-winning effects house The Mill. Additional entertainment franchises include Idols, now entering its ninth season, with brand extensions including The American Idol Experience at Walt Disney World Resort. FME has had tremendous success with other prestigious television projects such as the CGI family series Prehistoric Park produced by Impossible Pictures which has sold to over 150 countries, and will be distributing the CGI 90-minute special, March of The Dinosaurs which will be produced by Wide-Eyed Entertainment.

Atlantic Productions has a seventeen-year track record in producing high-end, award-winning and acclaimed programming for global audiences such as recent hits The Link, Predator X and Egypt Unwrapped, the latter of which is distributed internationally by FME. All titles feature high-end CGI in their story-telling which further underscores the strong partnership between companies in bringing this next dinosaur experience to a global audience.

Rounding out the producing partners, ZOO brings their talent as a specialist digital effects company, previously working with the best visual effects artists and animators from the around the world - members of the ZOO team have worked on award-winning features including Harry Potter, The Chronicles of Narnia, Lord of the Rings, King Kong and 10,000 BC. And Geffen-Medavoy Pictures bring their established gravitas in creating feature documentaries for theatrical release, chaired by Mike Medavoy, the Hollywood producer who has been behind seven Best Picture Academy Award winning movies.

Announcing the collaboration, David Ellender, Global CEO of FME, said, "This group of partners has at our collective fingertips the fantastic combination of the most up to date production technology and the latest from the science community which means we can create a groundbreaking and completely up to date dinosaur franchise across numerous platforms. It is a big undertaking for FME and one we wouldn't have taken on without the calibre of partners we'll be working with."

Anthony Geffen, CEO of Atlantic Productions, added, “We are delighted to be working with Fremantle on this exciting venture. In the same way that Jurassic Park and Walking With Dinosaurs revolutionised our experience of dinosaurs at the end of the 20th century, this project will bring dinosaurs into the 21st century – on HD and in 3D. We are looking forward to combining the very best of traditional storytelling techniques with all the opportunities new technologies and platforms offer.”

Mike Medavoy, chairman of Geffen-Medavoy Pictures, said “Ever since they were first discovered, dinosaurs have captured our imagination. This project is a fantastic opportunity to bring them back to life for movie audiences around the world in the most realistic, most complex and most terrifying way we’ve ever seen.”